Harpoon ufo seasonal draft 20173/15/2023 ![]() “Throughout our 27+ years in business, our only game plan has been venturing off the beaten path, and this commercial, as well as our partnership with Tudor are perfect examples of that overarching passion for off-centered exploration,” said Calagione. To honor this invention’s impact on the craft brewing community, Dogfish Head’s original continual hopping mechanism now sits in the permanent collections of the Smithsonian Museum. Featuring the brewery’s Founder & Brewer, Sam Calagione, the commercial pays homage to his use of Tudor Games’ iconic Electric Football game to invent the brewing method of continual hopping, from which the brewery’s beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born.īy rigging an Electric Football game over a brew kettle, Calagione was able to cascade hops into his beers at a consistent rate to create a lineup of IPAs that are outrageously hoppy, without being crushingly bitter. With some advertisers reportedly spending up to $7 million for a 30-second commercial during the Big Game this year, Dogfish Head is spending 1,000 times less.Īiring exclusively in the Delmarva (Delaware, Maryland, Virginia) area, a subset of the Salisbury Designated Market Area (DMA), which is ranked 137 out of 210 – and the region Dogfish Head calls home – the brewery’s 30-second spot will cost just $7,000 to air.ĭogfish Head’s spot – its first ever Big Game commercial – pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, it highlights Electric Football. 24, 2023 – Bringing its off-centered ethos to the football field, Dogfish Head Craft Brewery sprints into next month’s Big Game with one of the year’s smallest ad buys. Press Release Fancy Lad Skateboards Clown Shoes Beer Beer Craft Beer Skateboard Boston Massachusetts MA Harpoon Brewery PRO tickets are extremely limited! They ensure you’d be one of the first to get your hands on one of our limited-edition Mad Perf Sesh skate decks that are hand-numbered 1-150! (You won’t be able to choose what number you get).Įach pre-sale ticket sold gets you a raffle ticket for a chance to win a pair of Converse sneakers (multiple chances to win). A limited edition Clown Shoes x Fancy Lad collaboration skateboard deck.We welcome you to join us for your chance to be one of the first to enjoy a few pints of our limited-edition, Clown Shoes x Fancy Lad Mad Perf Sesh Session IPA, grab some cans to-go for any future shred seshes, watch a screening of Fancy Lad’s Secrets of the Clown Box with members of the Fancy Lad team, be present for a live Fancy Lad Podcast with Bigzo, Tom Tweak plus a special guest, and more! ![]() Come join us on Thursday, June 9th 7pm for a Fancy Lad Skateboards x Clown Shoes Beer collaboration beer release party! About this eventĬome one, come all to the beer / skateboard collaboration event of the century! Fancy Lad Skateboards and Clown Shoes Beer have joined forces to introduce a session IPA for a limited time: Mad Perf Sesh Session IPA.
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