Where to buy murasaki sweet potato3/18/2023 ![]() It’s given us the most fun, creative problem to solve: How do we get people to buy and cook with them on a regular basis instead of just around the holidays?”Įlectronic sizing like that provided by some of the new equipment Nash has added over the last two seasons as its storage capacity has gone through the roof, has helped. People are crazy about sweet potatoes and some are just learning about them and finding new ways to cook with them, sweet and savory. Marketing Director Laura Hearn has been with Nash eight years and says she has seen “20 percent growth each year – we’ve doubled in size in the last five years, the demand has been incredible. We’ve had a really good crop, we have a lot of potatoes stored now off of the 2016 crop and demand continues to be good.” Laura Hearn ![]() ![]() “In North Carolina this past year we had roughly between 95,000-98,000 acres, I think it will be in that range again this year. “The growth in the industry has certainly encouraged us to have more transplant beds to meet the demand,” says Nash CEO Thomas Joyner. The company is North Carolina’s leading producer and also supplies the industry with transplants to start each year’s new crop. Nash Produce is the state’s largest grower, based in Nashville, NC with farms spread out all across the state. But as the rest of the world began to catch on about the good news about sweet potatoes as a superfood, consumption and demand began to rise - and they haven’t stopped yet. Sweet potatoes have been a part of North Carolina cuisine and culture for ages. Some of them already had a foothold on a new future without even knowing it. Nash workers pack sweet potatoes at the Nashville, NC facility. So North Carolina growers knew they had to find something else to go in the ground if they wanted to stay in business. The Tobacco Transition Payment Program was put in place in February 2005 and provided payments to tobacco quota holders and producers through 2014. When Congress passed the Fair and Equitable Tobacco Reform Act in October 2004, some North Carolina farmers were deeply worried.
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